FREE 28-PAGE FLAVOUR FORECAST

Your 2027 
flavour brief

The four forces reshaping sweet food and beverage, and the flavour profiles worth developing now. Written by flavour industry specialists, for small-to-medium F&B brands.

    Get the 2027 flavour forecast
    FREE. STRAIGHT TO YOUR INBOX.

    GET THE PAPER

    WHO IT'S FOR

    For the person who has to make the flavour decisions

    You develop sweet products at a company big enough to take flavour seriously, but without a dedicated consumer intelligence team.

    YOU GET

    A 2027 flavour shortlist

    Named flavour profiles, so your next development plan starts from a list instead of a blank page.


    YOU GET

    A framework for judging viral flavours fast

    When a trend blows up on social media, you need to know in minutes whether it's worth building on or whether it's noise.


    YOU GET

    Concepts you could brief on Monday

    Not just a forecast, but inspiration for four finished Senovia concepts built from it. An ice cream idea for Gen X, a water ice for Gen Z, a sugar-free candy, an energy drink for Gen Alpha.


    YOU GET

    Fewer surprises that force reformulation

    Cocoa swinging from record highs. A levy tightening again in 2028. A food dye revoked. The pressure is predictable if you know where to look.


    THE PROBLEM

    Trends now move faster than product development does

    You know the feeling. The flavour that felt fresh when you briefed it reads as tired by the time it hits the shelf. Salted caramel took decades to go mainstream. Ube crossed cultures, feeds and product categories in a fraction of the time.

    Asia is setting the flavour pace

    TikTok, “fricy” profiles and flavours from across APAC are reaching Western consumers faster than ever.

    Appetite is being medicated and controlled

    GLP-1s and a health-aware society are quietly rewriting what "treat" means.

    Commodity prices are rewriting recipes

    Volatile cocoa, dairy and other input costs are changing formulations, while consumers still make room for small indulgences.

    Regulation is rewriting the product, not just the label

    New rules on ingredients, additives and nutrition are forcing changes to formulation, not just packaging.

    WHAT YOU GET

    28 pages, no filler. 
    ​All for free.

    The fast clock you can see, and the slow clock that decides more

    Why your next product is shaped by things that have nothing to do with food

    The social media feed, the body, the wallet, and the rulebook. Each exerts pressure on its own. The real challenge begins when they stack.

    The four forces can land in a single quarter, but a traditional catalogue answers the market in cycles.

    How you can find the right partner who starts the flavour work before the brief exists.

    WHO WROTE IT

    Written by flavour specialists
    for product development specialists

    Senovia is backed by 70 years of flavour development expertise and looks at flavour through a cultural lens. We wrote this because the questions in it are the ones our own development team are asking themselves. 

    READ BEFORE YOUR NEXT BRIEF

    Know what to put in your next flavour brief.

    Get the 2027 shortlist, the four forces behind it, and the concepts they inspired.

      About Senovia

      Senovia creates high-quality sweet flavours for the food and beverage industry, helping brands turn ideas into products consumers remember. As part of the Arethia Group, we combine the agility of a specialist flavour house with the capabilities of a modern European manufacturing operation.

      Thank You!

      Thank you ! Your form has been submitted